WetterOnline
Building a press office
Rollout and results: We started at the foundation and developed the basics for effective press relations: define the goals and identify the target audience, create the templates for press releases and distribution, determine the content for the media page on the website, generate photos for press releases. Through consistent and close cooperation with the media spokesperson, thorough topic research, goal oriented press communications and continuous media relations, Wetteronline is a regular feature in the German media landscape today.
by agentur05
