a cooking pot takes a trip
To publicize their portfolio of cookware, Zwilling and agentur05 sent a cooking pot on a culinary trip through Germany. The route passed through all 16 German states to 16 food bloggers. Every blogger kept the pot for one week and cooked a typical regional dish in it. Afterwards, the blogger sent the pot on to the next food blogger. A separate micro-site was developed and integrated into the Zwilling website.
The bloggers’ posts and photos were integrated into Zwilling’s and the bloggers’ channels. agentur05 was responsible for the idea, the sequence of events and the organization of the total campaign.