Zwilling / Staub
In order to create buzz around a brand or to keep it in the conversation, it takes constantly new impulses. The task at hand was to give the editorial rooms an interesting topic regarding Staub, with which they could learn about the history of the brand and take a peek behind the scenes into the production of cast iron cookware. Selected media representatives were invited on an excursion to Merville, the production site for Staub in France. agentur05 was responsible for the idea, the order of events and the complete organisation of the trip, as well as the development of the corresponding press materials.