didacta - "die Bildungsmesse"

Social Media / Facebook

In 2019, we relaunched the Facebook account of "didacta - die Bildungsmesse" for Koelnmesse GmbH, the largest trade fair for teachers from all educational sectors in Europe and the industry's most important continuing education event. The target groups are teachers, ministries, coaches in the education sector, educational and vocational training institutions, as well as pupils and students. After we had developed a social media strategy and a netiquette, the posting could start. Our tasks: Conduct interviews, write articles, edit videos, conduct raffles and brand all articles uniformly.

Before and during the fair, we had to fill the account with content, monitor, answer user questions and much more. As part of a didacta topic service, we also inform journalists, politicians and education experts about current trends and discussions in the education sector in the run-up to the trade fair. In the first year we carried out the associated Facebook marketing in cooperation with our colleagues from l.i.n.e. communication GmbH. After the successful work for Koelnmesse, we also took over the supervision of the didacta presence of Messe Stuttgart the following year.