Hisense
Launch of the world’s first RGB MiniLED TV
A milestone in display technology: Hisense unveiled the UXQ TV to a wide audience for the first time at IFA 2025. The world’s first mass-produced RGB MiniLED TV sets new standards in colour accuracy, brightness and immersive picture quality thanks to coloured LEDs used for backlighting – thereby heralding the future of television.
We were responsible for on-site PR support at IFA, facilitating press briefings and interviews. Even beyond the trade fair, we are positioning this TV innovation within the lifestyle and tech sectors through eye-catching, target-group-specific B2B/B2C PR activities. This was followed in 2026 by a launch event for the press and partners in Munich. This ensures that interest in the new technology remains alive and well long after IFA has ended.
